Friday, April 10, 2009

EA & Ubisoft Making DRM Changes This Year

Apparently last year Ubisoft and EA were under a lot of fire for using Securom so this year will be a bit different according to my sources.

EA will be launching "The Sims 3" with a serial code/CD-Key feature and will not be tainted by Securom as reported. An EA rep has told me that future use of Securom would be configured so there was a revoke tool available upon launch and may even include it in the uninstaller itself for now.

Ubisoft said some of it's high profile games will ship without DRM and some will have Securom as they continuing this test as it was started with Prince of Persia last year. Ubisoft direct me to an e-mail stating they evaluate each product and decide which deserve the DRM treatment and what does not.

Both EA & Ubisoft said that is reality piracy will always be an issue but the profit margins for pc games has always been low since the consoles caught up with pc.

My Conclusion out of this is that PC Games need more sales per unit in order make profit margin than Console games do. I have said this all along that PCs need the extra attention so that it can compete with consoles.

DRM Thoughts: I can understand the need to use such methods but to do so with such limitations as of late is very obscene and drastic. Mass Effect PC was pirated ahead of it's release and so was Spore. These cracker know what there doing and until something can be done they will continue to fix problems better than the publishers or developers can.

Everybody needs to be responsible and use DRM wisely but not to deter customers. I am of firm belief that if you implement such DRM measures like Securom then you have the tools to configure it specifically per game. SonyDAC even sent me a response stating that all publishers are responsible to configure Securom how they see fit and if they do a poor job at it then basically you gotta deal with.

Again that is true and lazy publishers need to stop sleeping at the wheel ahem!!



Tonight's Update: Steam,GOG.com, Impulse will be covered and if I'm lucky a review of Riddick.

Spread the word against DRM and keep up the good fight!

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